Perceived derived attributes of online customer reviews
نویسندگان
چکیده
منابع مشابه
Automatic Construction of Conjoint Attributes and Levels from Online Customer Reviews
Conjoint analysis continues to be an area of active research due to its enormous (and often delivered) promise of improved marketing decision-making. However, despite much methodological progress, the literature has remained curiously silent on a fundamental design question: "How does one choose the attributes and levels in the first place?" In this paper, we present a method to support conjoin...
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ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2016
ISSN: 0747-5632
DOI: 10.1016/j.chb.2015.11.051